Employer Brand

The agency Twinin supports in the creation and dissemination of your employer messages to reach your targets with

  • / the right words
  • / in the right place
  • / at the right time.

EMPLOYER BRAND /’notam dico:/ n.m. 1. Construction of employer messages that relies on the company’s on-the-ground reality, in other words, lived reality. 2. Highlighting the uniqueness and strengths of the company as an employer.

I would like to be contacted regarding the employer brand !

Our ambition.

Dust off, thanks to digital, the concept of employer branding and the recruitment approach. Bring your employer brand to life  and ensure its effectiveness with your targets. All while relying on your commercial brand to reach:

Candidats

Candidates

Your candidates of tomorrow may be the clients of today. Relying on your commercial brand to recruit is essential.

Collaborateurs

Collaborators

Your colleagues can talk about you to those around them. Offer them appropriate and consistent communication supports.

Clients

Clients

Your clients today may be the candidates of tomorrow. They must be able to find consistency between commercial and employer messages.

Our methodology.

Our unique methodology, articulated around the phases of desired, lived, and perceived, allows us to objectify the subjectivity of creativity.

It ensures that our innovative ideas are in perfect harmony with the reality of your company and the expectations of the candidates. Thus, we create an employer brand that stands out not only for its originality but also for its true resonance with the identity and values of your company. It is this combination that makes your employer brand unique and distinctive.”

I would like to discover which methodology would suit me best!

  • Phase 1 BUILD

    Audit, personas, browsing habits & analysis

    Find the right words, understand your target audience and their browsing habits.

  • Phase 2 RENDER

    Presentation of audits & personas

    a 3-month approach

  • Phase 3 CREATE & TEST

    Messages (intentions) & a/b testing

    Test the right words, at the right time, and in the right place.

  • Phase 4 CLIENT BRAINSTORMING

    Message Validation

  • Phase 5 EMPLOYER BRAND PLATFORM

    Employer Identity

What does it look like in practice?

Have you ever seen an employer branding campaign ? In the subway, on the street, in stores, or online; these displays inspire confidence in you, even prompting you to inquire about the employer dimension of the brand ?

Perfect ! Our mission is partially accomplished…

GROUPAMA
GROUPAMA
Audrey, real collaborator

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GROUPAMA
GROUPAMA

Once the candidate is captured, it’s thanks to a personalized message from real Groupama employees that we will convert them into an application! For this, we send them targeted messages that combine the company’s expectation to receive new applications with the candidate’s interest in the brand

Saint-Gobain Distribution Batiment France
PIMP YOUR CAREER

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Saint-Gobain Distribution Batiment France
Saint-Gobain Distribution Batiment France
Saint-Gobain Distribution Batiment France

Once the candidate is captured, we need to convert them into an application! To do this, we send them targeted messages that combine the company’s expectation to receive new applications with the candidate’s interest in the brand.

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